Category: Formalism
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What Comes After Form? (2)
If Form is not Design’s paradigm anymore, what comes next? If you’d asked art critic Hal Foster around the turn of the Millenium, he would probably answer Design itself succeeded Form. In 2000, Foster published his influential essay “Design and Crime,” which echoed Adolf Loos’ “Ornament and Crime.” Loos’ text was a violent, often racist…
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What Comes After Form?
There was a time when every other design book or magazine had to mention «form» on its title. When did speaking about form in graphic design begin to feel so dated? It’s not that form has vanished, but designers no longer consider it an overarching problem. It’s taught at school using old Bauhaus or Swiss…
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Design as a morality of form
What had Jan Tschichold and his adversary Max Bill in common? Both equated form with morality. During design’s high modernist phase, it was usual to talk about form in terms of morality, personal but, above all, civic. Good form was a moral and not so much a political objective. On the old form/content divide, politics…
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Form is political
What are we speaking about when we speak about the politics of design? The “First Things First Manifesto,” published originally in 1964 and updated periodically, is an excellent place to search for an answer. In brief, the manifesto appeals to designers to do less publicity work for corporate clients, choosing instead to solve public and…
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Louise Brooks, 1986
If not for the year printed on the lower right corner, you could date this small collection of Louise Brooks’ essays designed by Luís Miguel Castro just by the generous letterspacing. In the first half of the 1980s, it was fashionable to space every typographic element forming grids. The blown-out halftone pattern underlines this formal…
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Max Bill’s Form
I love my copy of Max Bill’s Form, its cloth-bound cover covered in old age spots. A previous owner cut and glued the incredible dust cover on the paste-down endpaper. It was affordable though not cheap, a utilitarian purchase. Many modernist designers believe they can determine an object’s meaning and use once and for all.…
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Modern Swiss Architecture – Max Bill
Perhaps the most salient feature of being a teacher, researcher, and curator in graphic design history is dealing with images from Philip Meggs, «A History of Graphic Design» – the closest equivalent to a material embodiment of the discipline’s canon. Over the years, I found myself looking for the artifacts that appeared on those pages,…
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The Designer as Form, the Designer as Fiction
Twenty-one years ago, Ernst Bettler appeared for the first time on the pages of the second issue of Dot Dot Dot magazine. He was a fictional swiss designer character, concocted by Christopher Wilson from a collage of bits and parts nicked from graphic design’s canon – the Container Corporation of America, the Futurists, Muller-Brockmann, Vivarelli,…
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The Absence of Objects in Design Criticism
In the past two decades, there has been an ever-widening effort to develop forms of graphic design criticism. There are new programs, new writers, new curators, and unusual vehicles and formats. To someone like me, who studied graphic design before that, it is an unbelievable profusion. A sign of that abundance is that most of…
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Arts & Crafts and the Non-human
I’m increasingly interested in non-human-centered design, and one of the places to find its traces may be in pre-modern design. In part, that is why I’m going back to the Arts & Crafts movement, and in particular to the writings of Walter Crane. He was an illustrator and a painter who worked closely with William…
Unseen by Design 