Tag: The Form of the Book

• Design as a morality of form

  

  What had Jan Tschichold and his adversary Max Bill in common? Both equated form with morality. During design’s high modernist phase, it was usual to talk about form in terms of morality, personal but, above all, civic. Good form was a moral and not so much a political objective. On the old form/content divide, politics…

  Mário Moura

  January 25, 2022

  Design, Design Deontology, Design History, Formalism, politics of design

  Jan Tschichold, Kant, Max Bill, The Form of the Book