Tag: Swiss Style
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Exploring Design’s Shift Away from Image
In my last piece, I argued that design shifted its focus away from images at a time when these are all-pervasive. It is plausible to suggest that graphic designers embraced a greater specialization in typography to avoid obsolescence. If everybody is now an image-maker, we could care for the “rest.” While we may perceive our…
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Max Bill’s Form
I love my copy of Max Bill’s Form, its cloth-bound cover covered in old age spots. A previous owner cut and glued the incredible dust cover on the paste-down endpaper. It was affordable though not cheap, a utilitarian purchase. Many modernist designers believe they can determine an object’s meaning and use once and for all.…
Unseen by Design 