Midjourney generates Coca-Cola logos spontaneously so often that there is a name for the phenomenon: the Coca-Cola Curse.

What astonishes me is the legibility of these logos, unlike most AI-generated text.

The first image was created by Abraham Benrubi. The subsequent images were prompted by me using simple requests for the brand’s name.

Interestingly, to explore another common trend, I requested a Pepsi-Cola logo. The result was more Coca-Cola logos, this time accented in blue.

Is it really spontaneous or some sort of covert branding? In the first case, we could maybe call it structural branding.