Tag: Kenneth Boulding
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The Non-Visual Origins of Corporate Image
It is likely that “corporate image” is the most famous use of the word “image” within graphic design. However, this concept is startlingly non-visual. In their Graphic Design History, Johanna Drucker and Emily McVarish discuss the role of Kenneth Boulding’s 1956 book, The Image, in promoting graphic design among corporate managers: «The idea of value…
Unseen by Design 