Tag: Corporate Image

• The Non-Visual Origins of Corporate Image

  

  It is likely that “corporate image” is the most famous use of the word “image” within graphic design. However, this concept is startlingly non-visual. In their Graphic Design History, Johanna Drucker and Emily McVarish discuss the role of Kenneth Boulding’s 1956 book, The Image, in promoting graphic design among corporate managers: «The idea of value…

  Monumentanea

  June 18, 2023

  Design, Design History, Image

  Corporate Image, Kenneth Boulding