The designer as Crystal Goblet

In her most famous text, Beatrice Warde (1900 – 1969) wrote that typography should be like a crystal goblet: in order to enjoy the wine, the glass must be neutral and transparent. Warde published…

Alda Rosa, Designer

Alda Rosa was one of the great typographic designers of the heroic era of Portuguese design. Perhaps Sebastião Rodrigues is her only peer. By this, I mean that they made a design where typography…

George Lois (1931 – 2022)

George Lois died two days ago. He was one of the most iconic art directors of the 20th century. His trademark was the elaborate photographic stagings he designed for the covers of Esquire. They…